What LinkedIn content do you love?

I recently tried to understand my social media consumption pattern – specifically LinkedIn content. What was I spent in my time on – and would I like to change that?

I found there are three sources (people/ accounts) for our reading. I’ll use LinkedIn for my analysis.


We spend significant time liking/sharing/ reading posts written by people having specific roles or titles. I am talking about the time we spend reading posts and white papers from CXOs, industry leaders, celebrities, and our leaders. Sometimes, we do it out of loyalty, but often the quality of content draws us.

Answer this magic question. “If a stranger (person or organization) wrote this, would I still read and comment the way I am doing now?”

If yes, congrats. You are much ahead of the game.


We all spend time on posts penned by our friends and colleagues. Their achievements and journals get our eyeballs.

And we love consuming what our mentors share. Mentors aren’t necessarily your seniors; they are experts in an area of interest. Mentors are great examples to emulate, and their posts help us connect to this “greatness.” Mentors can be virtual – people we haven’t met but admire as role models. You learn most from this set. But it takes time to understand, appreciate, and accept someone as a leader.


There are two types of “idea content” we follow.

First up are the “confirmation bias” posts. We may not know the author, but we agree with her sentiment. We love it even more if we have a common enemy! Politics, economics, society, education are popular topics.

The second “idea content” posts we follow are so powerful that the author fades into the background. The idea or the point of view itself takes center-stage and fuels our thinking. These are big (and many times entertaining!) ideas. If a person consistently produces these, he eventually crosses over to the Mentor category.

The “idea” and “Mentor” posts have immense value. I decided to optimize the rest. Here is how my plan looks now:

“Mentors (including acquaintances) + ideas” posts -’90 %
“The role + confirmation bias” – 10%

Are there other categories you think we should include? And how does your reading pattern look?

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One comment

  1. Brilliant post Subra. LinkedIn is a great platform esp for learning from the sources you’ve rightly put. The learnings from twitter are minimal but you get to meet a lot of strangers and get to news aka what’s happening first hand.
    And on the categories below I could also think to learn from posts of our teams, as with learning from mentors there are lot of learning that we often get from teams and these ideas are fresh. They are the ones who teach us unlearn and learn afresh most times..

    “Mentors (including acquaintances) + ideas” posts -’90 %
    “The role + confirmation bias” – 10%

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