“Kindle”ing Nostalgia – finding precious treasures in the digital aisle

Yesterday, while browsing our endless digital aisle (also called amazon.com), I came across two priceless items – they make me so happy (and nostalgic) that this will be the topic of today’s post.

First up, I discovered several versions of Peter Cheyneybooks in the kindle bookstore. Peter Cheyney for those who are not aware was a very popular “thriller/detective story’ writer in the early 40s. It was my father who introduced me to Cheyney’s books while we were strolling one lazy summer holiday through Mumbai’s old lanes browsing through used-book stores – the only ones that stocked such items. I loved the book – a racy thriller with catchy dialogues and super heroes on par with James Bond – minus of course the blood and the gadgets, but awesome page-turners. Over the years, I have popped into several libraries and book stores in search of cheyney’s books (they are that good believe me!) – but for a library in Norwich, UK and an obscure library in chennai, India – havent been very successful. To find several of his books (and kindle versions meant I could download them right away) was a treat – and also brought back pleasant memories of a precious childhood moment. Thank you kindle team!

That got me greedy and I started looking for other favourites. Would they have asterix and oblelix comics online too? They didnt have that – but had something equally attractive. MAD Comics are online now as well. MAD comics represent humour, satire and artistic fervour at their very best – as anybody who would have read them in their childhood would attest – and to find them in all their glory was the equivalent of a “home run” in a World Series game…. For starters, I picked up “MAD about OSCARS” which featured parodies on lots of movies (The godfather became The Oddfather, A beautiful mind became A booty-full mind(!), The sixth sense became The Sick sense(!!) and of course The Lord of the rings became Bored of the rings). And the credits belonged of course to MAD’s famed “usual gang of idiots” and featured Alfred. If you haven’t read any of MADs works before – pease do get started with either the ‘MAD about Oscars” or their parodies on Super heroes – they are guaranteed to have you in splits.

All this goes to prove that Chris Anderson was right – the digital world does have a long tail (aka an endless shopping aisle) which allows us to pick items not just on today’s blockbuster list, but on our evergreen favourites list. And to this long tail, here’s a salute – thanks guys.

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