Its that time of the year when everyone is thinking up of wishes for the new year.
I have a special one – mainly inspired from my recent travel spanning 3 countries, 6 airports and marathon queues and here it is:
“In 2013, air travel should become grandma (and grandpa) friendly”
This is in truth a googly (or if you are reading this in the US a “headfake”) – it’s actually several wishes (and rules) rolled up into one. As a bonus and to please the bean counters however, I shall also talk about the associated saves.
Here goes (beware it’s a bit wicked!):
Wish A: Any airline which globalizes food names will have their licenses revoked immediately. Idli, vada and sambar can no longer be called rice pan cakes, lentil doughnuts and semolina porridge! I shudder to think what they would call haka noodles or sushi (unless ofcourse like the pizza these were named before we become “globally” enlightened!)
So what’s the ROI? –Fewer dictionaries required on board to help the stewardess convince the grandma that the food is indeed vegetarian and never walked once in their lifetime. This time saved by the stewardess can be used to sell more duty free goods – $$$
Wish B: A World-wide realization that Grandpas are not fedex employees. Getting them to remove (and repack) any “large and/or complicated” electronic equipment at every security check point (which in these days would mean everything from watches to mobiles to tablets to laptops) will require the CEO of the concerned airline to come down and personally put in everything that has been removed into the minuscule sized luggage that grandmas pack. The same logic applies for liquids (remember grandmas are not chemists and cant be expected to carry pipettes to measure their concoctions into 100 ml bottles) – they will be allowed to carry any sweets/ treats and such with no checks whatsoever. Exceptions include any home-made medicine they may carry for their grandchildren – these can (actually must) be confiscated -failing which the aforementioned CEO will need to partake of the stuff.
So what’s the ROI? – millions of hours saved of course. Also the CEO gets some exercise (and the bitter medicine) which will help him live longer (and understand life is not all roses…)…
Wish C: “Name Pattern based Terrorist identification software” (wow!) must be globalized. A name (or initial) which goes without any challenges in the UK (for example) cannot be detained for questioning in the US (or for that matter across different airports in the same country). An addendum is to acknowledge that Indian parents (and East Europeans too I suspect) consider their job properly done only if their children have a minimum of 21 characters in their names – getting these checked by the poor hassled TSA (or equivalent) agents will result in the CFO of the concerned airline having to take chinese lessons! Continued failure to adopt this law will result in him having to watch this video!
So what’s the ROI? – Saves in the doctors’ fees that will undoubtedly result if the poor security guys continue to be subjected to reading a million passports each with wildly different roots
Wish D: Asking people to checkout their luggage only to give it back to a connecting flight’s counter a hundred yards away will result in the CTO of the airline having to listen to one of grandpa’s long (and very boring) tales. Same fate will befall the airport boss whose terminals are more distant from each other than your destination airport is.
So what’s the ROI? -Saves from the reduced risk of someone’s grandpa checking your luggage (by mistake of course) to a remote destination isn’t enough?
On which irreverent note, I should acknowledge that much as terrorism, technology and scale have made travel that much more complicated, the people on the ground (stewards, security agents, luggage coordinators, information kiosks) more than make up for it by extending their help – and with a smile to boot. It was Christmas time then – and the good cheer, goodwill and kindness of these people was wonderful to behold – thank you all.
And wishes to all my readers for a wonderful year ahead. I know some of you would have come hoping to see a signature “meditation on our times type” story or perhaps even a technology story – but new year eve I believe deserves something like this – irreverent and absolutely not-on-point. Agreed?
After twenty years of playing IT leadership roles, I am taking some time off to read, reflect, and share thoughts on Leadership and Technology. I am specifically interested in how we can use these to further our success. You can find my work at https://nsubra.com and 2-minute daily posts at https://angulam.in